Brand Strategy · communications · digital presence
Senior thinking. Hands-on execution. Built around your business.
Ways to work together
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Creating the digital platforms that support your brand. From strategic website design to the systems that allow your business to grow online.
Includes:
strategic website design (Squarespace)
website structure & user experience
digital ecosystem setup
memberships and digital products
e-commerce integration
newsletter and basic SEO setup
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Clarifying your brand positioning and defining the digital direction needed to support your business goals.
Includes:
brand positioning
messaging and brand narrative
digital presence planning
website planning before build
launch strategy
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Strategic support around communications, partnerships, and marketing initiatives that help brands expand their reach.
PR and communications strategy
influencer partnerships
brand collaborations
digital marketing direction
launch campaigns
social media content creation
Not ready for a full project yet?
Start with a Power Session.
A Power Session is a focused 45-minute working session on a specific topic. Straight to the point, no long commitments. Just practical knowledge you can apply immediately.
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Get your website started without the overwhelm. Perfect for anyone setting up their first Squarespace site independently or feeling stuck
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Learn how to use AI tools to save time, create documents, content and work smarter. Practical, hands-on and tailored to your specific business needs.
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Everything you need to know to set up and run a print on demand store the right way. From product setup, design to pricing and fulfilment.
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A fresh pair of eyes on your brand, website and social media with clear, actionable feedback on what's working and what could be improved.
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Cut through the noise and build a focused, realistic social strategy that actually fits your business and your time.
Not sure which session is right for you? Get in touch and we'll figure it out together.
€45 per session · 45 minutes · via video call
ABOUT
Hi, I'm Vanesa.
I've spent over 15 years working across brand strategy, PR, digital marketing and communications. Leading teams and projects for international companies including Zalando, Grupo Modelo, John Frieda and Nespresso, and running my own ventures along the way.
That mix of corporate rigour and entrepreneurial thinking is exactly what I bring to the brands I work with today. I understand what it takes to build something from scratch, because I've done it, and I know how to position a brand strategically, not just make it look good online.
I've always been deeply curious, if I don't know how to do something, I find a way. I'm the person my friends call when they need to reach someone "unreachable", figure out a new tool/app, ask about a new online trend and even cooking recipes! That instinct to learn, adapt and solve is at the core of everything I do professionally.
Today I work with entrepreneurs and modern brands who need more than a website, they need a clear digital direction, a strong identity, and the platforms to support real growth. I combine strategic thinking with hands-on execution, from brand positioning and messaging to website development and ongoing digital partnerships.
If you're ready to build something that actually works, let's talk.
“Working with VANESA was an amazing experience from start to finish. She perfectly captured my brand’s essence through thoughtful design, color palette, and overall aesthetic.
Beyond visuals, her strategic approach to sales and marketing made a real difference. every part of the website was built with purpose, focusing on user experience and conversion.
I highly recommend her if you’re looking for someone who understands both creativity and business.”
— Jenny Vargas, The Method by JV Founder
